Strategy

What is strategy and why does it matter?

Strategy – it’s one of those buzz words that has really lost its meaning.  It is overused, and often we’ve seen it misused as a shield for consultants and executives to hide behind.

A strategy describes an overall direction your organization is taking or is planning to take.  The direction needs to reflect the primary reasons why the organization exists in the first place.

Why does strategy matter?  Think of a strategic direction like a GPS device for your company.  It is the roadmap that will direct how you will arrive at your desired future.  It describes the high level actions needed to bring you closer to that vision.  And just like a GPS, a great roadmap can flex and overcome roadblocks and unforeseen circumstances without having to start over.

How can we help with strategy?

OK, so we aren’t intimate with your business, so how can we help you write strategy?  Simple – we take you through three simple steps and help you view your business from the outside looking in:

Do you have a strategy?  

We can help you validate, adjust, or even describe it for the first time.  (if you’ve got the perfect strategy then you don’t need us but I’d be interested in knowing why you’re reading this! <link to email/comment>).  If you’re looking for a quick fix, then this isn’t it!  This is the first step in getting your organization aligned and focused.

Are you all heading in the same direction?  

How many people in your organization (a) know your strategy and (b) believe it applies to their patch?  How many of your people are climbing that mountain themselves, or off climbing different mountains altogether?  LINK TO CASE STUDY “Building a new operations centre in Manila”

“Vision without execution is hallucination” – Thomas Edison.  

The first (and last) mistake you’ll make is thinking that executing a strategic program is that it’s just like any of your other projects except for maybe scale or breadth.  Get advice and get it early from those who have delivered multi million dollar benefits